If you are new to online marketing, search engine optimization is one of the most important things that you should learn in order to drive traffic to your website.
Free traffic is an online marketer’s dream and this is what we want to achieve in using free online SEO tools. We share with you a list of the free tools that SEO professionals are raving about.
Experts say that this is a must have for websites. This is a great tool for helping users understand website visitors and how they interact with your site. There is no other free tool available right now that can deliver the best data to analyze organic traffic like Google Analytics. Other tools give only samples and projections while this free tool gives data on how visitors got to your website and more importantly what they did while visiting your website. The only downside is the tool does not give granular keyword data about your visitors anymore.
Google Search Console
This free tool helps in giving you a picture of how your website will look like in searches. You can tweak how your website appears and help in influencing visitors to come. Data can be accessed showing your top search queries, countries, devices, pages and a whole lot more. Errors are also shown due to website crawls and recommendations are made based on html improvements.
Bing Webmaster Tools
This tool is known as the brother of Google Search Console. It performs the same tasks, but this time getting the needed data on how your website is doing on Bing. This is a tool that should not be overlooked because Bing is where 20% of internet search traffic can be found. It can also provide additional insights on web crawling, keyword optimization and other important metrics that may help out your website’s performance in Google.
This tool has a Position Tracking tool that helps in knowing your organic position for up to 10 keywords and compare it against the competition. This is the limitation with the free version, the paid subscription can give you up to 3,000 keyword searches a day. The Site Audit tool allows you to crawl a given domain and get a technical audit of your website. The free version allows only 100 pages of a website for crawling. Paid can give you from 100,000 pages to up to 1.2 million pages a month.
Google Data Studio
This great new tool allows you to make and share reports. It can pull data from many different sources which makes it the only tool you need for all your SEO reporting. Reports are easy to understand and reader friendly. Experts say that this is one of the best compared to other free online SEO tools who can do the same tasks.
SEO Spider Tool
This is a spectacular website crawler. Using this tool will give you crucial data on every URL. The free version will allow crawling for up to 500 web pages. The tool will help you discover which pages have the same title tags and where you need to put in important tags for bots to crawl on your content.
Just like in sports, knowing the future moves of your opponent can be used as a leverage for you to come out victorious. This can also be applied to competitors in the online marketplace. Google Trends helps you predict where your market is headed. The tool can show changes in search volume for various topics. If you are able to master this tool, it can give you a huge advantage over your competition. Knowing what topics are on an upward trend can help in getting traffic to your website.
Moz Keyword Explorer
This is one of the more user friendly tools that we have. There is a lot you can do with this free SEO tool. It helps you prioritize keywords, which helps you estimate the SEO chances for each. A monthly search volume is done, which analyzes the strength of competition for that keyword.
This is a great tool to use if you want to get a huge amount of keyword ideas. This can find long-tail keywords that don’t come up on the Google Keyword Planner. There is also a useful filter that helps to search for questions on search results